Katy Perry has come under fire for telling her poodle dog to "chase some koalas" in an advert for an Australian department store.
Myer has removed the advert, which was branded "disgusting" and "insensitive" by one of the country's leading wildlife charities.
The advert shows the pop star telling viewers how they can win 8,000 free tickets to her next show in Australia, and then telling her teacup poodle Nugget: "Let's go and chase some koalas, Nugget!".
"This is just absolute ignorance from Perry and Myer, and inappropriate on so many levels," Gold Coast wildlife vet Claire Madden told The Courier-Mail.
"Perry is a role model to so many young people, and this just destroys all the good work we do to try to encourage people not to let their dogs come into contact with koalas," she added.
According to the country's department of environment and heritage protection, on average, approximately 110 koalas are attacked by dogs each year, with most attacks being fatal.
The Australian koala is not listed as an endangered species, but there are less than 100,000 left in the wild.
"Katy Perry I challenge you to come and spend a day with me (a wildlife vet) and learn first hand why your comment should NOT be streamed across the nation," Ms Madden said.
"Koalas attacked by dogs is one of their biggest threats and primary reasons for presenting to wildlife hospitals across Australia," she added.
"Come visit me and you will quickly learn how adorable and precious our koalas are and how undeserving your comment is."