Her music prospects are looking so bleak she’s now seeking help to reignite her far more promising TV career.
The Geordie is close to signing a deal with the same acting agency that represents Strictly judge Bruno Tonioli, in a bid to land herself some sought-after telly gigs.
It’s a huge step for Cheryl to enter talks with top firm Independent 360, which also has Mel Giedroyc and The One Show’s Alex Jones on its books.
In the past she has always left her telly deals in the hands of close pal and manager Lily England to negotiate.
The singer’s former PA still remains by her side.
Her first high-profile TV job is likely to be replacing Nicole Scherzinger on The X Factor panel.
last week Cheryl left her record company Polydor, through which she had released all her previous music.
The singer now plans to put out her first album since 2014 through Polydor’s parent company Universal, but sources at the label fear she won’t be able to repeat the success of her early solo work.
Cheryl took a year out of the spotlight to concentrate on becoming a first-time mum with her One Direction boyfriend Liam Payne.
But since the birth of their son Bear last March, the couple’s relationship has been plagued by talk of a split.
Their well-planned show of togetherness at the Brit Awards last month did little to dispel the rumours.
It’s a shame Cheryl would never consider her own reality show as part of her TV comeback — there would be no shortage of drama.