The tale of seven children against a demonic clown has been able to defy the worst box office summer in a decade.
ust like Pennywise's chilling red balloon, the latest Stephen King adaptation to hit cinemas is floating high at the US box office.
According to Warner Bros, 'It' should make a staggering $117.2m (£88m) from 4,103 locations in the United States, becoming the most successful horror film to ever premiere in the country.
The R-rated film is also the third largest box office open since the start of the year and the highest grossing Stephen King adaptation of all time.
These are surprising numbers considering the box office curse which has been haunting the US, with the number of cinema tickets sold hitting a 16-year low.
This year was the first in a decade not to cross the $4bn line in domestic ticket sales.
"We blew past everyone's most optimistic and aggressive projections and I think there might be room for us to grow this weekend even still," said Jeff Goldstein of Warner Bros.
The film follows a group of seven children, known as the Loser's Club, in the town of Derry, Maine, as they come across a demonic force which takes the form of their biggest fears.
It's most famous metamorphosis is called Pennywise the Clown, and was immortalised on the small screen by Tim Curry, in the 1990 mini-series.
The film was made to score around $35m, and faced many production setbacks, including losing its original writer and director, True Detective's Cary Joji Fukunaga.
Fukunaga dropped the project after clashing with the studio over the film's tone.
Warner Bros wanted to leave King's more violent, gritty and psychedelic details off the film, while Fukunaga wanted to make a different kind of horror film.
The project was eventually taken on by Andy Muschietti, the director of the 2013 horror flick Mama.
In the UK, it topped the box office in the opening weekend with £9m across 604 cinemas.
"It is the film that everyone is talking about, whether fans of the genre or not, driving moviegoers across the UK and Ireland to brave the cinema for their own encounter with Pennywise," Goldstein said.
"We couldn't be more thrilled with the results, and congratulate New Line Cinema, director Andy Muschietti and his phenomenal cast and crew on this fantastic opening."
'It' is playing in cinemas across the UK.