A new study highlights what is most crucial for women when it comes to being attracted to a man.
The research reveals statistics to show just what women are looking for this valentines.
As we prepare for the most romantic night of the year, women have been asked what they find most physically attractive about men; surprisingly hair came out most important for women in the UK - facial and head hair, followed by fragrance.
However, according to Yorkshire stats 40% of women in Yorkshire prefer a cleanly shaven man over one with stubble or a beard.
The study also gives men some tips on how they can achieve the perfect kiss to win over their sweetheart this Valentine’s.
First, they need to smell great, followed by a fresh minty breath!
1 in 5 women said they like a soft moisturized face and over a third say it is all about the clean shaven face. 43% said they dislike the feel of facial hair on a man when they kiss them.
Other useful information the research gives to men is how not to irritate you misses this valentines.
The research show the top habits that women find most annoying: not being helpful around the house, snoring, leaving the toilet seat up and growing a beard/facial hair.