The airport has officially unveiled it's new brand, and opened three new passenger lounges.
Leeds Bradford Airport has officially unveiled its new brand, 'Leeds Bradford: Yorkshire's Airport'.
The airport say they've taken the decision to rebrand after a number of changes, including new owners, a new chief executive and the start of a terminal redevelopment.
They say the new name reflects an ambition to create an airport which meets the needs and requirements of the region it serves and the surrounding area.
Five-year-old Toby Nye, the little boy who has captured the hearts of Yorkshire following his battle with neuroblastoma, did the honours to officially switch on the new signage emblazoned on the front of the terminal roof.
The airport also showcased the first part of its terminal redevelopments, including brand new purpose-built lounges. Featuring stunning floor to ceiling runway views, The Yorkshire Lounge, The White Rose Suite and 1432 Club will replace the current Yorkshire Premier Lounge.
Designed to offer a leisure, business or first-class experience, passengers have a number of entry methods, including pre-book, airline access, loyalty card schemes and on the day access.
The Yorkshire Lounge is aimed at families, while The White Rose Suite is designed for couples and business passengers and offers barista-style coffee and a fully-serviced bar.
The 1432 Club, named after the runway, is the most exclusive of the new lounges, featuring a specially selected menu, self-service premium bar and a prime view of the airfield.
The unveiling of the new lounges follows the opening of a brand new Cabin Bar and Beer House while the Saltaire restaurant has been completely overhauled. Works on a brand new Starbucks coffee shop and additional retails outlets are set to commence in the coming weeks.
Chief Executive David Laws said: “We want the people of our thriving region to get behind their airport and help us move forward.
“We are delighted to offer our passengers even more choice in our departure lounge, as well as improved facilities for business travellers. We hope people will see this as the start of things to come for this airport. Our brand refresh embodies our vision to become Yorkshire’s airport of choice and to provide an airport our passengers can be proud of. As the development of LBA continues we hope to continually keep improving the customer experience and ensure our passengers feel welcome.
“We are investing in staff training to ensure we offer a warm ‘Yorkshire welcome’ to all of our passengers, as well as continually improving our Special Assistance offering to help passengers with reduced mobility and hidden disabilities.
“The more people use this airport the more successful we can be. Work continues to improve our route offering for both business and leisure services and we hope to have more exciting announcements in the near future.
“It was great to welcome Toby and his family to switch on our new sign and experience our exclusive lounges. We also look forward to welcoming them back in the near future for a VIP tour. Our Fire Team are especially excited to welcome Toby to the Fire Station, as we hear from a reliable source (his Mum) he is a lover of ‘Transformers’ and our new fire vehicles are the same as those used in the films!”