The council have refused permission for the large displays next to Shipley Airedale Road.
Plans to install large digital advertising signs on one of Bradford’s busiest roads have been refused.
Monster Displays had proposed to install two 6.4m by 3.4m signs on an empty plot of land at Richard Street – near the junction of Leeds Road and Shipley Airedale Road.
The land is the site of a former warehouse that was demolished in 2009, and has been empty ever since.
The applicants said the large signs would bring more life to the site, which is passed by thousands of motorists every day.
The application said the signs would “be used to advertise commercial products and services relating to local businesses at competitive rates” and would add: “an element of colour and interest to the street scene.”
But planning officers at Bradford Council did not agree with the benefits of the plans. Refusing the application, they said the signs “would be highly prominent and appear particularly intrusive in this location and on this main transport corridor of Bradford.
“Whilst is not disputed that high quality and innovative advertising structures can enhance city centre locations, it is not agreed that this particular advertisement proposal would meet these objectives and indeed in the view of the local planning authority they would fail to create a positive image for the city and would not result in a betterment of the site in which they will stand.”