The proposed Visitor Economy Strategy 2019 – 2024 will be discussed at Calderdale Council’s Cabinet meeting.
Plans to build on Calderdale’s bumper tourism figures and develop the area as a distinctive, must-see destination will be discussed by the Council’s Cabinet on Monday.
Tourism makes a significant contribution to the local economy. It’s worth a massive £344 million – £96 million more than in 2010 – and supports around 5000 full time equivalent jobs in Calderdale. Visitor spend increased by 5% between 2016 and 2017.
A proposed new Visitor Economy Strategy for 2019 – 2024 shows how the Council could work with other organisations to grow Calderdale’s visitor economy by £15 million per year; to increase the number of people visiting Calderdale; and to encourage more repeat visits.
Mark Thompson, Calderdale Council’s Director – Regeneration and Strategy, said: “Our tourism figures show that Calderdale is a thriving visitor destination, appealing to both a national and international audience. We hope to build on this by continuing to develop the borough as a unique place to visit, and by supporting our talented and enterprising tourism businesses to grow.
“We recognise the growing importance of culture and arts to Calderdale’s distinctiveness and its appeal to visitors and local people. We’re keen to develop this through our ongoing support for those who hold cultural activities, events and festivals.”
The upcoming new HBO and BBC series, Gentleman Jack, which will explore the life of diarist Anne Lister, is expected to help to boost cultural and heritage tourism through increased visits to Shibden Hall and other parts of Calderdale.