Business 'Speed Dating' Event Offers Cutting Edge Technology To Bradford

Tech companies from around the world gather at the Science and Media Museum in Bradford for 'Up Your Game'.

This week, the National Science and Media Museum in Bradford has hosted The Yorkshire Games Festival. From the 6th to the 10th of February, future game-makers and keen video game enthusiasts can come and listen to and meet people involved in video gaming.

Yesterday and today, Bradford Council's Enterprise Europe have been running an event called Up Your Game, which is described as 'speed dating' for businesses. Yorkshire based companies are given the opportunity to have short, pre-scheduled one-to-one meetings with creative technology firms, in the hopes that they will make connections, and find out how immersive technology and 'gamification' can help benefit their business. 

Gamification is where game-design elements are applied to something that is not necessarily related to video games, and seems to be a successful business innovation. 
As an example, attendees had the chance to meet local immersive tech giants Citu, who in partnership with Leeds Beckett University, have designed a zero carbon housing solution. CGI (Computer Generated Images) and detailed designs were released last year, and using Virtual Reality headsets, potential buyers  can take a look around the houses before they are even built. 

Local companies also had the opportunity to speak to officers from business support agencies such as Leeds and Sheffield City Region Local Enterprise Partnership and the Department for International Trade, who can explain the different funding opportunities and help look at ways to incorporate new technologies and innovations.

Throughout the festival, game designers have been holding talks with gaming fans, and the chance to demo some of these  including Mette Anderson, the Level Designer for IO Interactive, who developed the popular game Hitman.

Katheryn Penny, director of the Yorkshire Games Festival said: "The Yorkshire Games Festival is designed to celebrate innovation, creativity, and success in both the regional and global games industry. A festival pass not only gives you access to some incredible speakers from hits such as the Wolfenstein franchise; or upcoming, next generation titles like Dreams for the PS4; it also gives entry to the Up Your Game event for anyone looking for the next opportunity in digital commerce.'

For more information on the festival, go to https://www.scienceandmediamuseum.org.uk/whats-on/yorkshire-games-festival


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