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Bradford-based Hallmark to give away 500,000 greetings cards

They'll give people the chance to say thank you to their 'heroes' who've helped them during the coronavirus pandemic.

The card giant Hallmark, whose UK head office is in Bradford, announced today that it will give away half a million greeting cards across the country with a mission to help show gratitude and appreciation for the heroes in our lives.

The brand is partnering with Royal Mail, who will be collecting, posting and delivering the cards on Hallmark’s behalf.

Amanda Del Prete, Managing Director, Hallmark UK said:

“Now more than ever we should take the time to connect and show how thankful we are to those who truly are going above and beyond providing essential care, deliveries, food, education and more.”

Hallmark will give away greeting card packs that include three cards: one that reads "You Are So Amazing", one with an illustration of helping hands forming a heart shape which reads "What You Do Matters" and a Crayola card to colour in (great for kids) which reads "Not All Heroes Wear Capes."

Amanda Del Prete:

“We’re inspired every day by the many heroes who are stepping up right now. These heroes are doctors, nurses, care workers, postal service workers, teachers, supermarket workers, cleaners, caretakers, delivery drivers and many more doing the jobs that are right now keeping the world going. Each one of them deserves a huge thank you for everything they’re doing in these unprecedented times. We hope our half million card giveaway will allow people to show the gratitude we know many are feeling right now – and to ensure those receiving the cards know just how much they’re appreciated.”

The emotional significance of the written word during lockdown has been made clear by new Royal Mail research, which reveals that one in five (18%) UK adults have been sending more letters and cards since measures began. Nearly three quarters (74%) of Britons also feel that writing letters has positive mental health benefits.

David Gold, Director of Public Affairs and Policy, Royal Mail said:

“Handwritten cards and letters are a really powerful way of connecting and showing a special someone that you care; particularly during these difficult and sometimes isolating times. Keeping the nation connected is of vital importance to us, so we’re delighted to partner with Hallmark for this initiative.”

Anyone in the UK who would like to show their thanks and to help spread gratitude can go to www.Hallmark.co.uk/careenough to sign up to receive a pack of three gratitude cards, while supplies last. No purchase necessary. 

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