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80,000 Contactless Payments On West Yorkshire Buses In One Month

First West Yorkshire has recorded over 80,000 contactless transactions since launching the new payment method over one month ago.

New figures from bus operator, First West Yorkshire, have found over 4,250 bus passengers across the region are switching from cash to contactless every week.

First West Yorkshire launched contactless payments over one month ago, and since then it has recorded over 80,000 contactless transactions. 

Martin Hirst, Commercial Director of First West Yorkshire, said: “We’re pleased to see customers making the switch from paying with cash to contactless and the feedback has been hugely positive so far. Uptake of customers using contactless continues to grow each week – and in fact, West Yorkshire is one of the fastest adopters of using contactless for purchasing bus tickets, in comparison to other First Bus operations in the UK.

“Alongside contactless, we also offer customers the choice to purchase tickets in advance of boarding, via our mTickets app. Use of mTickets continues to exceed our expectations and has seen a 100 per cent year-on-year growth. We’d also urge more customers to switch to pre-paid tickets, as these are often more cost effective than buying tickets directly from the driver.

 “If more customers converted to using mTickets, contactless or the MCard, then this would have a huge impact on boarding times and would help us in the battle to speed up the bus. We’ve recently made service changes to help improve the punctuality of our bus services across West Yorkshire and this, coupled with asking customers to put weekly tickets into the ticket sleeve, instead of drivers, and the launch of contactless, means that we’re speeding up boarding times and making journeys even quicker.”

 

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