'We have to sell them a vision of Bradford City'.
Phil Parkinson says Bradford City must be patient in their recruitment of players this summer.
The City boss says it could take 'meeting after meeting' to sell people 'a vision of Bradford City'.
Talks have already begun with some potential recruits with more on the way.
Parkinson says he wants first team players, not just ones for the squad.
The Bantams chief said: "As we've said before, we have a decent core of players here at the club going into the summer.
"We won't be sitting back and relaxing during the summer though. We have a decent core here but we know we have to add to it to make us stronger than we were last year.
"My aim is to keep improving us each year. To do that though, you need to bring in good additions.
"Not just additions to the squad but players who can improve the starting eleven as well.
"We are working towards that but, as ever, it is all about being patient.
"When you are going for the top level players who you can afford, you are normally up against other clubs for their services.
"When you have that competition for a player, it normally takes meetings after meetings before anything is decided.
"We have to sell them a vision of Bradford City.
"Our aim is to get players in the building over the summer and during pre-season who will improve the starting eleven, not just the squad."