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Advertising with us

Advertising with us

 

Pulse 1 is a dynamic contemporary hit music station with Mylo and Rosie waking us all up Breakfast. We are passionate about everything West Yorkshire and have exclusive Bradford City FC commentary. We also have close relationships with Huddersfield Town FC, Halifax town FC, the Bradford Bulls and the Huddersfield Giants.

Pulse 2 does exactly what it says on the tin- constantly playing the Greatest Hits of all time. Chris Johnson wakes up West Yorkshire every day with the help of Frank Binatra and James Crossling. .

 

Pulse 1 and Pulse 2 are part of Wireless Group GB and have stayed true to the mission of delivering Live and Local radio across Great Britain.

Whilst the commercial radio industry has seen huge consolidation to a more Regional and National strategy, Wireless Group GB remains one of the biggest groups offering truly LOCAL radio with minimal networked programmes.

This passion for truly local radio means that we can deliver an audience for you that are engaged, entertained and have a stronger emotional connection with their Wireless Group GB Local station.

Pulse 1 and Pulse 2 really do Get Local.

Read ahead about what we can offer you...

Airtime

The time of day, the days of the week, the weeks of the month and months of the year all play part of the consideration when planning effective radio schedules. It’s as important as the commercial itself. One will not work well without the other. A great ad needs a great schedule too.

Our team of highly trained Account Managers, Planners and Traffic teams all work together using the latest industry software and technologies to ensure the creative design, effective planning and solid delivery of your airtime campaigns.

Creative

Music, Celebrity Voices, Sound Effects, Stories, Themes, Scenarios, and even silence all play a part in the vast amount of amazing things we do in radio commercials.

Our industry Award Winning Production Hub in Stoke-On-Trent supports our team of Award Winning writers, based at each station. This fully integrated team means you get the best ideas, written by a local writer and then brought to life through state-of-the-art production techniques.

Our flair and passion for creative, powerful, entertaining and memorable radio commercials will achieve massive stand-out for you in your local market.

Promotions

We have dedicated teams of Event experts at each station and we are brilliant at bringing radio to life for any event or promotion.

Huge feel-good events such as Local Culture and Lifestyle Awards, Local Hero Awards and various charity fundraising events mean that we know how to rock a party, and help give something back too. On air promotions are a great way to really engage our audience with something that is interactive, fun to listen to and can be great water-cooler conversation starters and social media chatter fuel.

Sponsorships

Our listeners have great relationships with our Local radio stations. They know us for Local presenters, Local Traffic and Travel, Local Weather, Local Sport and Local events. These all offer an opportunity to become engrained in the hearts and minds of the listeners on a hugely emotional level.

Your business, brand, product or service can become part of the fabric of the station and this powerful relationship. Long-term, it can create a position in the mind that can deliver huge value to your ‘Top-of-Mind’ recall.

Digital

Adding a digital element to any campaign is crucial and our digital production team can create an online campaign that will deliver results.

Our digital products range from display advertising to online feature pages and thanks to our great relationship with our listeners, our online campaigns typically deliver over 3 times* the interaction and engagement compared to other websites.

*Google benchmark tools Jul 2015 ave CTR 0.07%

Interested?

Get in touch now

Our clients love Pulse 1 and Pulse 2. They love how creative we are and how focused we are in making ‘Radio’ a successful experience.

Watch this short animation on what the start of that “journey to success” looks like and what’s involved in designing a bespoke local radio campaign for your business.

As soon as you are ready, please get in touch!!

 

Find out why our clients love what we do

New on Signal 1

"Having launched in January 2014 we saw rapid growth in our first year, success that we put down to our branding campaign on Pulse1.”

"I love what Pulse 1 has done for my business... every time I advertise on Pulse 1, Dickies Tiles sees a massive increase in business. That's why I love this station."

Meet your commercial team

We have a team of talented, creative people at Pulse 1 and Pulse 2 and here are selection who may work on your marketing brief.

Sam Fielding
Station Director

Sam has had a career in radio spanning over 20 years. Sam is highly focused and highly creative and has put together a great team of people who are delivering award-winning radio at Pulse 1 and Pulse 2.

Tony McKenzie
Programme Director

Tony is responsible for everything you hear on Pulse 1 and Pulse 2 and from coaching the team of current presenters and looking out for the next generation of on-air talent, he is incredibly passionate about all aspects of local radio having been involved since 1984.

Martin Smith
Sales Director

Martin has been at Pulse 1 and Pulse 2 for over 20 years and is highly focused and creative. He has a real passion for the stations and ensuring creative and effective advertising solutions are delivered for every client. 

Client Management Team

This is the client management team of Account Managers at Pulse 1 and Pulse 2. They get involved in all aspects of establishing local business needs and helping the creative and SPI teams come up with the most powerful radio campaign ideas.

SPI

This is the specialist SPI team at Pulse 1 and Pulse 2. Working closely with Tony and his team of presenters; they design powerful opportunities that can help local businesses stand out from the ad break and touch our audience in a special way. These guys really do know to bring radio to life.

Creative

Ivan is the guy that works magic in scripts, words, music, sound effects, and are key in making your message really stand out on air. If you want mind blowing, ear-pricking, creative commercials for your campaign, then he loves  thinking different to really make you stand out.

Digital

Our Digital team have over 25 years experience providing online marketing solutions that engage audiences. In radio terms this completes the full multi-media mix; vital in today’s online world. From Design, Campaign Planning and Content Creation, the team can help you through the Digital radio environment.

Ready to get in touch?

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